Internet and Business Online – Startle the World With Your Next Big Idea

Thomas Edison was a ‘better idea’ man. He saw what others were doing with certain products and he believed there was a better use for the product or a way to improve the product beyond its original purpose.

Online business is filled with individuals who have seen a better way to use an existing product or how to create the next phase of usefulness for a product that may have been around for a long time.

The Internet is not just fertile soil for dreams it is also the perfect place to recast an existing idea into something that has new uses or to reintroduce an old idea to a new audience.

In the 70’s Mood Rings were an enormous fad that eventually faded, as did the era of disco. As with all things there is always a concerted effort to recycle. Both would come back into vogue in certain arenas. In fact if you want to you can find Mood Rings available for sale online as entrepreneurs take a piece of nostalgia and recast is as a memory item for those who survived the original fad and want to share it with children or grandchildren.

Internet radio stations with a dedication to a certain era are fueling the tie to nostalgic purchases. Candy from an earlier time is available in online retro-candy shops. Everything old is new again.

I’m certain Thomas Edison would have approved of a new use (Internet) for an old product (Mood Rings, etc.). It may not be as earth shattering as the light bulb, but it is a progress that provides a connection between what once was and what is now.

If you’ve been contemplating a business based on updating an old idea move forward with it. Check to make sure you are not violating any existing patents then bring something new to the market.

For some this means jeans being remade and bejeweled for use as a purse, for others it might mean a duct tape wallet or even mulch made from recycled rubber tires.

Ideas are meant to be explored – it is the stuff of dreams. Pursue your idea and spend some time in research and development to discover if there is a market for your idea.

You may not need to reinvent the wheel; maybe it’s a matter of finding a new use for the wheel and helping others implement the idea in a new way.

When you get right down to it the Internet is often a marketplace of thoughts that can be bolstered as those most interested in the idea invest trust in what you have to offer.

Old, new, nostalgic – it all comes down to the individual and the interests they express. Because there are so many people who use the Internet it is more likely that your idea will find a receptive audience there than it might in a more sparsely populated area.

Internet and Business Online – Dealing With Entitlement Issues

Let’s face it; the web is filled with entitlement issues. For a few dollars a month we gain access to the world via an Internet connection. We want sports scores and we don’t want to wait for the sports networks on television to scroll their list, so we log on and get the score. We missed a portion of a television show we like so we log on and often find the program available to watch on demand.

We gain free access to online encyclopedias and dictionaries.

We play along with game shows and sit at the computer to find the answers before the contestant does.

We want to know more about the weather and a few clicks later we know.

We want the ratings on a car we’re thinking about buying and we find it online.

There is often one underlying prerequisite to our online perusal. We do not want to have to pay to get the information. This information is typically thought to come at no cost when we pay to log onto the Internet.

The entitlement issues have largely been managed by websites competing with other forms of media for your attention. If a site is brokering knowledge they will typically offset the expense by infusing Google AdSense Ads or other PPC or banner ads into the site thus allowing the visitor to have access to the information without the concern of payment.

Even fee-based sites generally have a free tier of service for anyone. A perk-filled membership is generally available at a modest price. If a visitor gains significant value from the free tier they may be inclined to purchase a membership if they feel the extended value is worth it.

Interestingly many sites that are entirely fee-based may struggle more than those with at least a most basic free tier of service.

Whether the mentality is correct or not the Internet has accommodated those who may have a feeling that the world owes them something. Obviously businesses online can’t give product away, but they can and are infusing their sites with information and free downloads that add incredible value at no cost to consumers. This strategy has become a primary component to improving trust between online business and potential consumer.

Websites are filled with free podcasts, video streams, game downloads, teaching materials, recipes, home improvement tips, garden development plans and information on virtually any subject you can think of.

To online businesses it may seem unfair to have to find alternative ways to fund free information and advice, especially when you may be used to being paid for the information you can provide.

In most cases the information provided is designed to work as part of a marketing strategy pointing visitors to products and services you make available. The knowledge-based content provides information that coincides with something you can offer the customer.

Since face-to-face connections are not easily managed online this strategy not only tackles the entitlement issue, but it is useful in developing a trusting relationship with those who do not easily pass on their trust.