There are practical and even motivational reasons to market when you are seeking to establish a business online.
In this article let’s take a look at some of the motivational reasons.
First of all, let’s break down a very specific wall that is generally erected when someone who is not comfortable with marketing objects to the idea that they need to promote a business.
That wall is in many ways a reverse sense of pride. A wall is erected because they believe that if they show enthusiasm for what they are doing it will draw undue attention to themselves.
I can hear you asking yourself how being humble is a sign of pride.
The quick answer is that some people who do not want to market their business take ‘pride’ in the fact that they are humble. That may sound odd, but humility in this case can actually be a source of pride.
When you get married do you want others to know about it or do you self-consciously hide your ring finger? You let others know and you show the rock.
When a child is born into your family do you want to tell others about the birth or is it something to be quiet about? You tell others with happiness, photos and a diaper bag.
When you buy the car of your dreams do you hide it in the garage or do you want others to notice? Well, I suppose that depends on the person, but many are more than happy to pass along every detail of their new finely tuned road instrument to anyone with ears.
When you get tickets to your favorite sports events do you want your neighbor to know? Sure you do and you wave the foam number one hand while wearing a jersey when you pass along the good news over the backyard fence.
The truth is we love to tell other people about the things we are most proud of. Grandparents love to show pictures of their grandchildren, some moms love to share their recipes or crafting skills, some guys love to show off their garage and the tools found within.
Why should marketing a business online be any different? Aren’t you proud of your new business? Don’t you want others to know about the wonderful items you have for sale?
Of course you do, and that’s where marketing comes in.
Every few minutes while watching television we get to view marketing statements made by companies that believe in their business and are willing to spend thousands of dollars to share their excitement with you. Every time you open a newspaper you will find businesses that utilize advertising to market their business. They are proud of the hard work it took to get that business going and they know they’ve been able to help other people.
You’ve worked hard on your online business and you have every right to be proud of it. When you almost insist on keeping it hidden the perception by any potential customers who take the time to notice is that you do not really believe in your own business, which may be an unfair perception. Then again, perception often becomes reality.